Building a Following One Seed at Time

Not too long ago, I met my daughter-in-law Tiffany, and my granddaughters, Abigail and Naomi, at Torrey Pines beach. It was a nice break from my desk on a warm San Diego winter day.

After strolling through the trails and then down to the beach, we perched on a rock to have a snack and chat. Tiffany is rebuilding her feather hair extensions business, Gracefully Wild (@GracefullyWild_), and we were talking about marketing on Instagram. To have a store on the site, she must build her following, and it had been slow going.

Build It and They Will Come

But Only If They Know You Care

My mind wandered to my bird feeders — not because I wasn’t listening but because of a connection.

Last fall, I went to Lowes and bought a bird feeder and some seed, along with a suet feeder and flowers. Feeding birds and watching them snack on seeds has been a passion of mine, instilled by my mother’s love for the same.

Three weeks went by, and not one bird visited the feeder. My disappointment was mounting. Then one morning, I was making coffee between client appointments, and I looked out my window. A house finch was perched on the feeder, and I noticed that about an inch of seed had been eaten. The birds arrived when I wasn’t looking. I have two feeders now, and they are usually fluttering with the activity of several bird species.

I shared that story with Tiff, hoping to instill some confidence that her followers will find her and her business will grow.

Patience and consistency are key — something espoused by thought leaders time and time again. Building a following, writing a book, and creating a piece of art requires that we trust ourselves and commit to the practice.

Christine Kane, author of Soul Sourced Entrepreneur, says, “Consistent action creates consistent results.”

Consistent action also creates trust with those we want to attract. The birds now know that a feast awaits them every day — even though initially they might have been cautious. One of the feeders hangs outside the window over my desk. They often land on the platform and peer in at me, no longer startled when I move around.

With consistency, I’ve built their trust, and they keep coming back for more.

Places of Pondering

How is your life calling for you to show up for yourself––and for others––with consistency and faith?

How are you building trust with those around you?

An award-winning author, leadership and empowerment expert, and university professor, Kathy Sparrow is the CEO and Publisher of A Writable Life Publishing.

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